Overview

TRIBEZA was founded in 2001 with the vision to capture the essence of Austin’s lifestyle and culture. Over the past nine years, Austin has grown considerably. As the city has grown, so has its culture and style. While Austin is changing rapidly with numerous new high rises, retail districts, restaurants, and arts venues, its citizens continue to embrace its unique down to earth character, music festivals, and desire to “keep it weird." TRIBEZA seeks to capture all aspects of Austin’s culture and provide a unique format and forum to show the very best and unique aspects that make our city so vibrant.

Team

George T. Elliman – Publisher
george@tribeza.com

George has over 20 years of business experience spanning a range of strategic development, account management, general management and consulting. He has held executive roles at Vignette, Compaq Computer Corporation, and Door Number 3 Advertising. In addition, he was worked in strategy consulting for Gemini Consulting serving Fortune 500 clients throughout the world.

Currently George serves as the Director of Business Development for Westend Capital Management (www.wcmsf.com), a boutique investment management firm based in San Francisco, CA. Westend invests in public equities, with a particular expertise in Asia based companies. Westend is known for superior returns and personal, professional customer service for its' clients. George serves on the Board of Directors for The Charles Moore Center for the Study of Place. He holds a BS in Political Science from Middlebury College and an MBA from the University of Virginia’s Darden Graduate School of Business.

Lauren Smith Ford – Editor
lauren@tribeza.com

Lauren graduated from Texas A&M University with a degree in journalism. Before joining TRIBEZA in 2006, she worked as the Research Coordinator for the Texas Monthly SHOPS guides and wrote for publications such as ELLEgirl, Glamour, and among others, Teen Vogue. In addition to working as a casting scout for MTV and styling Direct TV's award-winning commercial for Season Three of Friday Night Lights, Lauren also started the Austin chapter of Ed2010, a community of magazine editors across the country. She is currently on the board of directors for strataTX, the young professional's giving group of the Texas Cultural Trust.

Carolyn Harrold – Editorial Assistant / Event Coordinator 
carolyn@tribeza.com

Carolyn attended Washington and Lee University in Lexington, Virginia, graduating with degrees in philosophy, politics, and sociology/anthropology. After college, she spent three years in New York City, where she organized events for private clients and learned the book publishing business working for Judith Regan at Harper Collins. While in New York, she was a Junior Associate of The Museum of Modern Art and a member of The New York Public Library’s Young Lions. She began writing for TRIBEZA in 2009 and came aboard fulltime in the spring of 2010.

Ashley Beall – Account Executive
ashley@tribeza.com

After nearly seven years in Southern California, Ashley is happy to be back in her hometown of Austin, Texas. Following her graduation from Westlake High School, she attended Chapman University in Orange, California, where she received her degree in Public Relations and Advertising.  After interning at Saatchi & Saatchi Ad Agency and completing school, she began working at People en Espanol Magazine, where she was an advertising sales representative for over two years. Her experience also includes working for The Orange County Register and Dedicated Marketing Solutions, an Internet advertising network. While living in Los Angeles, she served on the board and was very active in the Los Angeles advertising club, ThinkLA.