About Us

TRIBEZA is defined by the stories we tell. We celebrate beautiful photography through a simple, yet sophisticated design, and each month, we let our readers in on a unique, curated look inside the lives of Austin’s most innovative citizens. The magazine’s dynamic content highlights happenings, people, and places in a variety of disciplines—architecture, art, design, fashion, food, music, and more. TRIBEZA’s mission is always to inform, inspire and surprise our savvy group of readers. TRIBEZA brings our same creative vision and eye for detail to event production. Each year, we produce Austin’s definitive week of fashion events—TRIBEZA Style Week. Marking its 12th Anniversary in 2015, Style Week continues to grow each year. The magazine has developed marquee events like The Lawn Party, The TRIBEZA Interiors Tour, and signature events like the TRIBEZA Supper Club that attract a devoted following of engaged fans. Supporting local nonprofits is a company priority, so the magazine is pleased to sponsor many local events with advertising, marketing, and event coverage.


George T. Elliman

George T. Elliman


Katie Friel

Katie Friel


Ashley Beall

Ashley Beall

Director of Sales

Ashley Horsley

Ashley Horsley

Art Director

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Lexi Ross

Account Executive


Sofia Sokolove

Assistant Editor

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As you may have already noticed, TRIBEZA is expanding our digital presence to be bigger than ever. Together with thoughtful social media posts, expect to see even more digital stories that reflect Austin and our city’s vibrant culture.

Leading this charge is Sofia Sokolove, our newly minted Assistant Editor. A dynamic storyteller, Sofia has written for numerous publications both in Austin and across the state. We’re thrilled about the newest member of the TRIBEZA team, and invite you to get to know this Maryland native turned adopted Texan.


When the days get long and lazy and sweaty here in Austin, it’s important to have two things: a completely engrossing read, and a cool spot to stretch out and read it. In honor of TRIBEZA’s June Outdoors Issue, we reached out to local literati to find out their favorite outdoor spots for reading, and what books they’ll be bringing with them this summer.