About Us

TRIBEZA is defined by the stories we tell. We celebrate beautiful photography through a simple, yet sophisticated design, and each month, we let our readers in on a unique, curated look inside the lives of Austin’s most innovative citizens. The magazine’s dynamic content highlights happenings, people, and places in a variety of disciplines—architecture, art, design, fashion, food, music, and more. TRIBEZA’s mission is always to inform, inspire and surprise our savvy group of readers. TRIBEZA brings our same creative vision and eye for detail to event production. Each year, we produce Austin’s definitive week of fashion events—TRIBEZA Style Week. Marking its 12th Anniversary in 2015, Style Week continues to grow each year. The magazine has developed marquee events like The Lawn Party, The TRIBEZA Interiors Tour, and signature events like the TRIBEZA Supper Club that attract a devoted following of engaged fans. Supporting local nonprofits is a company priority, so the magazine is pleased to sponsor many local events with advertising, marketing, and event coverage.


George T. Elliman

George T. Elliman


Katie Friel

Katie Friel


Ashley Beall

Ashley Beall

Director of Sales

Ashley Horsley

Ashley Horsley

Art Director

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Lexi Ross

Account Executive


Sofia Sokolove

Assistant Editor

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In celebration of their partnership with the Italian trade agency, Nordstrom invited TRIBEZA’s Editor to pick some of her favorite Italian-made goods. Now through October 31, visit Nordstrom Barton Creek Square — or any Nordstrom in Texas — and look for the special “We Love It” tags on everything from classic Ferragamo to trendy miu miu. Viva l’italia, y’all!


At an intimate rooftop cocktail party in downtown Austin on Thursday evening, Austin’s literati celebrated as the Texas Book Festival revealed the complete list of over 300 authors headed to the 2015 Texas Book Festival.

On October 17 and 18, the Texas State Capitol Grounds will welcome the largest number of authors in the Festival’s 20-year history. Literary director Steph Opitz promises that this year is gearing up to be the best yet. “Over the years we've had fabulous big name-authors and we've had ‘trust-us-this-person/book-is going-to-be-huge’ overnight sensations,” says Opitz. “This year it's going to be all that and some.”

The list revealed on Thursday includes plenty of celebrity names that even non-readers will be excited about, like actor (and author! — of the...


This Labor Day weekend, head to the hills of Utopia, Texas, where nature and live music will combine yet again in the form of the seventh annual UTOPiAfest, a festival experience truly unlike any other. Using the advice of fest vets, bands and bigwigs (plus some personal experience) we compiled some tips for making the most of this one-of-a-kind music and camping festival.