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House of L Creates Immersive Pop-Up Experiences for the Everyday Art Aficionado

House of L creates immersive pop-up experiences for the everyday art aficionado

House of L

Art for the People

Lana Carlson, curator and founder of POP Austin, and Leslie Gossett, a broker associate with Kuper Sotheby’s International, are tracing a new path in the art world with their latest collaboration, House of L. Utilizing their expertise, the duo will be hosting weekend-long pop-up events in Sotheby’s homes that blend art, music, craft food and cocktail pairings for an all-encompassing experience.

For each event, they believe that it’s as much about the art as it is the venue, music and the feeling when guests enter the space. “It’s a culmination of all of those things so people leave excited and wanting more,” Gossett says.

house of l, austin, tribeza, lana carlson, leslie gossett, austin art
House of L founders Lana Carlson and Leslie Gossett. The two are committed to creating immersive and educational art experiences.

While House of L will officially launch this March during SXSW, Gossett and Carlson have already given Austinites a peek into all that is to come, with an event during last year’s SXSW Festival.

“I helped put on the SXSW event at a private downtown penthouse and right after I thought why not do these pop-up events and use the Sotheby’s network around the world?” Gossett recalls. “A type of open house that will bring like-minded people together. It resonated with us right away.”

house of l, austin, tribeza, lana carlson, leslie gossett, austin art
A guest enjoying the curated selection of paintings and craft cocktails.

In November, the House of L duo kicked off Austin Art Month, at high-rise residence The Catherine, featuring works from Austin-based visual artist Ysabel LeMay, sculptor Brandon Mike and French artist Ugo Nonis.

For the first official House of L showcase, Gossett and Carlson are currently working hard to curate the space, selecting pieces from their core group of artists (with plans to add even more to the mix) and booking speakers for the education portion of the weekend.

house of l, austin, tribeza, lana carlson, leslie gossett, austin art
A work by artist Beb Deum whose graphic work questions the multiplicity of the human body.

“We are very passionate about education,” Carlson says. “For one of the day’s programming, we will have artists speak about current art world trends and their personal inspirations. In all of these events we are trying to support female artists.”

For those looking to dip their toe into collecting or add a new work to their personal collection, Gossett and Carlson are also developing an online marketplace, an idea that first appealed to Carlson back in 2013 while she was still at the helm of POP Austin.

“The old way of buying art in galleries can be intimidating,” Gossett believes. “People are looking to connect and they are looking for experiences. We want to revolutionize the way people buy and experience art.”

house of l, austin, tribeza, lana carlson, leslie gossett, austin art
Brandon Mike’s “Cachola” sculpture.

They are also exploring a membership model which will include perks such a priority access to events and artwork sales. While Carlson feels the events are essential for discovery, as well as exploring exciting new styles of art, she hopes to achieve the same curated feel with the emerging e-commerce platform.

house of l, austin, tribeza, lana carlson, leslie gossett, austin art
Artist Ugo Nonis next to his work “Skully.”

So, what lie ahead for House of L? After SXSW, the pair will be hitting the road to host pop-ups in select cities such as Aspen and Dallas. And while there are still many months of planning ahead, they couldn’t be more thrilled for the future and this opportunity to share their passion for art.