In the Can
by Margaret Williams
Photographs by Kathleen Pieratt
Remember when beer cans were a thing of shame and relegated to the most causal Styrofoam-cooler-only gatherings? No longer. Look along any grocery, café or bodega shelf and you’ll be met with myriad options of saturated color and inspiring design. Retro fonts, check. Illustrated wraparounds, check. Abstract and cheeky prints, check. We’ve rounded up a few of our favorite designs, all of which were created in the Lone Star State. Cheers!
Designed by Trina Bentley of Make & Matter, the Lady Bird (named for Lady Bird Johnson) is meant to evoke sunny Hill Country drives and fields of bluebonnets. “The simple and elegant can design reinforces the IPA’s inspiration while also reflecting Circle’s commitment to use as few ingredients as possible,” says the brand’s co-founder Ben Sabel.
Austin-based creative agency Guerilla Suit joined forces with Karbach and the Houston Astros just in time for baseball season. “The can design is a blend of old and new, inspired by the Astros’ throwback rainbow uniforms and Minute Maid Park’s iconic ‘Crawford Boxes,’” explains Guerilla Suit’s Julie Warenoff.
Live Oak has been available on draft since 1997 but only in cans since 2016. Head brewer Dusan Kwiatkowski, along with David Kampa, led the HefeWeizen can design, “with the intention of creating something eye-catching, classic and consistent,” according to Live Oak’s Myk O’Connor. “We let the beer speak for itself.”
Created by designers Keith Davis Young and Bryan Butler, the Creek Don’t Rise can debuted in 2017. “As the beer was first brewed during a 2016 Salado flood, Young chose to incorporate a lifesaver into the design,” explains Barrow Brewing’s KD Hill.
Helms Workshop designed the Bloodwork Orange can, which was first released in 2015. Austin Beerworks’ Michael Graham says, “The wrapped pattern highlights components within the beer, while also giving a nod to the beer’s namesake film, ‘A Clockwork Orange.’”