Glow Up for a Cause: Jones Road Beauty Hosts Charitable Shop and Sip Event on South Congress

The new Jones Road Beauty location on South Congress was the place to be on the evening of Sunday July 27, as TRIBEZA gathered the Austin community for a special after-hours shopping event — all in the name of clean beauty and a good cause. Guests sipped craft cocktails courtesy of Grapes & Rye as they received personalized makeup recommendations and styling advice from the Jones Road makeup experts while raising funds for the Kerr County Flood Relief Fund. The event blended style and purpose, highlighting how community and compassion can come together in meaningful ways.

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Laura Kirby and Katie Wills. (Photo by Cassie Butterfield)

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Heidi Okla, Rachel Green-Williams, and Lawrence Williams. (Photo by Cassie Butterfield)

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Ricki Dacosta. (Photo by Cassie Butterfield)

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Krissy LittleStar Hearn and Laura Laughead. (Photo by Cassie Butterfield)

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Loria Stern and Herbert. (Photo by Cassie Butterfield)

Guests sipped refreshing seasonal palomas and margaritas from Grapes & Rye while browsing Bobbi Brown’s cult-favorite beauty line, known for its minimalist packaging and skin-first formulas. From Miracle Balms to the viral What The Foundation, visitors were encouraged to swatch, test and find their perfect match with expert help from the Jones Road’s friendly and knowledgeable beauty team.

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Jones Road beauty kits. (Photo by Cassie Butterfield)

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Grapes & Rye seasonal cocktail. (Photo by Cassie Butterfield)

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Jones Road lip tint and lip gloss. (Photo by Cassie Butterfield)

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Jones Road face pencil. (Photo by Cassie Butterfield)

Founded by iconic makeup artist Bobbi Brown, Jones Road has built a loyal following for its clean, no-fuss approach to beauty. Brown and the Austin storefront were recently featured in TRIBEZA’s summer style issue, where Editor-in-Chief Heidi Okla explored Brown’s trailblazing legacy in beauty and entrepreneurship

At the Austin event, 20% of all purchases were donated to the Kerr County Flood Relief Fund, making the retail therapy that much more rewarding.

“As a magazine deeply rooted in the Austin community, the TRIBEZA team felt a responsibility to rally support for those affected by the devastating Central Texas floods — an effort we know will be long and ongoing,” shares Editor-in-Chief, Heidi Okla. “We’re so grateful to Jones Road Beauty for their generous contribution and to Grapes & Rye owners, Lawrence Williams and Rachel Green-Williams, for joining us in this important cause.”

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