Weathered Coalition

_{Rock Rose’s Latest Newcomer Tells American Stories With Style}

by Sallie Lewis
Photographs by Travis Hallmark

Ben Woods and Tyler Guinn of Weathered Coalition are perhaps Austin’s savviest sartorial storytellers: The entrepreneurial duo is rewriting the menswear shopping experience. Eschewing fast fashion, they have filled their showroom in the Domain’s new Rock Rose development with timeless American brands, each with a tale suitable for retelling.

“There’s something unique about wearing a product that has a story,” said Woods. “We know our makers well and can offer an in-depth narrative for every product here,” said Guinn. “This narrative can be extended and become a part of our customers’ own stories.”

All the brands at Weathered Coalition are unique and functional, stylish and most importantly — long-lasting. From Bradley Mountain’s handmade canvas backpacks and duffles to J. Stark’s Charleston-made leather goods, the store’s products are designed to weather over the years and become a part of people’s life adventures.

Here, crafting an enjoyable shopping experience is as important as education. Shoppers enjoy oversized dressing rooms, ample seating areas and a sink for testing out grooming products. Thirsty for more? Step over to their coffee and whiskey bar. Sips while shopping are complimentary. “For us, the whiskey/coffee component is yet another opportunity to tell the story of a maker,” noted Guinn.

Weathered Coalition is a retail experience that fosters community, supports American handicrafts and kick starts conversations. “The best things in life are multi-generational and continue to tell our stories long after we are gone,” said Guinn. It’s shopping at its best—with a tale in your back pocket.

_{Read more from the Outdoors Issue | May 2016}