Weathered Coalition: Telling American Stories With Style
Spotlight: Weathered Coalition
Rock Rose’s Latest Newcomer Tells American Stories With Style
by Sallie Lewis
Photographs by Travis Hallmark
Ben Woods and Tyler Guinn of Weathered Coalition are perhaps Austin’s savviest sartorial storytellers: The entrepreneurial duo is rewriting the menswear shopping experience. Eschewing fast fashion, they have filled their showroom in the Domain’s new Rock Rose development with timeless American brands, each with a tale suitable for retelling.
“There’s something unique about wearing a product that has a story,” said Woods. “We know our makers well and can offer an in-depth narrative for every product here,” said Guinn. “This narrative can be extended and become a part of our customers’ own stories.”
All the brands at Weathered Coalition are unique and functional, stylish and most importantly — long-lasting. From Bradley Mountain’s handmade canvas backpacks and duffles to J. Stark’s Charleston-made leather goods, the store’s products are designed to weather over the years and become a part of people’s life adventures.
Here, crafting an enjoyable shopping experience is as important as education. Shoppers enjoy oversized dressing rooms, ample seating areas and a sink for testing out grooming products. Thirsty for more? Step over to their coffee and whiskey bar. Sips while shopping are complimentary. “For us, the whiskey/coffee component is yet another opportunity to tell the story of a maker,” noted Guinn.
Weathered Coalition is a retail experience that fosters community, supports American handicrafts and kick starts conversations. “The best things in life are multi-generational and continue to tell our stories long after we are gone,” said Guinn. It’s shopping at its best—with a tale in your back pocket.
11601 Rock Rose Ave
Austin, TX 78758
Read more from the Outdoors Issue | May 2016