When

September 06, 2025 | 8:00 am

What

Texas Athletics teams up with Hollister to bring Hollister Feel Good Fest to campus for the first time, launching the 2025 football season in Austin. Free to the public, Longhorn City Limits is entering its seventh season as college football’s premier game-day concert series.

Kicking off the partnership, Hollister will debut its first-ever college campus edition of Hollister Feel Good Fest — a free, one-day music festival experience for University of Texas students on Friday at the LBJ Lawn.

Longhorn City Limits will open officially on Saturday prior to Texas Football’s home opener versus the San José State Spartans.  

Learn More

Where

LBJ Lawn

2313 Red River St.

LBJ Lawn 2313 Red River St.