March 08, 2024 | 10:00 am - 9:00 pm


UT’s Marching Band Leads Parade to Hook ’Em House

Austin Convention Center, 500 E. Cesar Chavez St at 10 a.m. || No badge required

Join UT’s acclaimed marching band for a kickoff of South by Southwest with a march from the Austin Convention Center to the Hook ’Em House at Antone’s. The parade will end with the announcement of the Impact Scholarship winner at the Hook ’Em House at 10:30 a.m. 

SXSW Kick Off Celebrating International Women’s Day with Cookies & Kendra Scott

Antone’s Nightclub (Downstairs) at 10:30 a.m. || Badge holders prioritized 

The Kendra Scott Women’s Entrepreneurial Leadership Institute creates space and resources for creatives, leaders, and founders to become a community of empowered and equipped visionaries who embrace entrepreneurial leadership from a woman’s perspective. To celebrate International Women’s Day, Tiff’s Treats (founded by Moody College of Communication alumna Tiffany Chen, B.S. ’01 and McCombs alumnus Leon Chen, B.B.A. ’01) will provide their signature warm cookies to guests and the Kendra Scott brand will surprise attendees with gifts. Tiff’s Treats founder Tiffany Chen will be in attendance.

Panel: Brain-Computer Interface: Bridging Technology and Healthcare

Antone’s Nightclub (Upstairs) at 11:30 a.m. ||  Badge holders prioritized 

Paralyzed individuals control prosthetic limbs and wheelchairs with their minds. People with devastating neuromuscular disorders can now communicate or make art. Innovations in brain-computer interface are making the impossible possible and transforming our understanding of the brain’s capacity to adapt and function. From patients to athletes to artists, these remarkable scientific and medical advances are changing lives and how we engage the world but also present new ethical and legal considerations that must be explored and understood.

Panelists: David Paydarfar, professor and chair of Neurology, Dell Medical School at UT; Amanda Pustilnik, professor of law, University of Maryland. Moderator: Dr. Kavita Patel, M.S., M.D., physician, policy researcher, and venture partner of Healthcare, NEA.

Musical Performance by West 22nd

Antone’s Nightclub (Downstairs) at 1:00 p.m. ||  Badge holders prioritized 

Join us for a special performance from one of UT Austin’s buzziest young bands, West 22nd.

Musical Performance by Ella Castaldo

Antone’s Nightclub (Downstairs) at 2:00 p.m. ||  Badge holders prioritized 

Enjoy a special set from Ella Castaldo, who records for UT Austin’s student-run record label, UTalent Records.

Panel: AI-Enabled Robots: Possibilities, Challenges and Ethics

Antone’s Nightclub (Upstairs) at 2:30 p.m. ||  Badge holders prioritized 

Explore the future of household robotics with experts from Texas Robotics at UT discussing the evolving landscape of AI-enabled robots within our homes. Long-term autonomy in robotics and the ability for robots to function independently for extended periods is poised to revolutionize how we live. This session will explore the possibilities, challenges and ethics of integrating AI and autonomous robots into our daily lives.

Panelists: Andrea Thomaz, CEO, Diligent Robotics and Jackie Snow, Wall Street Journal. Moderator: Peter Stone, professor, UT Austin, executive director, SonyAI.

Panel: Boomtown: Austin’s Next Startup Surge in Life Sciences 

Antone’s Nightclub (Upstairs) at 4 p.m. ||  Badge holders prioritized 

The quiet chatter is now booming conversation. The investment and startup community is targeting the next big wave of innovation: life sciences. It is a term that encompasses a broad range of disciplines: biotechnology, biochemistry, genetics, cellular biology and more. Recent advances in AI and other technologies have supercharged these fields that will change our lives. Many of the newest and most exciting technologies come from Austin companies. Venture capital and industry have taken notice as they compete to identify the most promising opportunities, particularly through collaborations with UT and the Dell Medical School.

Panelists: Thomas J. Cahill III, M.D., Ph.D., founder and managing partner, Newpath Partners LP; Andre Esteva, founder/CEO, ArteraAI. Moderator: Jay Hartzell, UT President

Texas Longhorns women’s basketball vs. TBD opponent watch party

Antone’s Nightclub (Downstairs) at To be announced time  ||  Badge holders prioritized 

The 2024 Big 12 Women’s Basketball Championship will take place during SXSW on March 8. The full schedule for the tournament will be posted closer to the event date. The Texas Longhorns women’s basketball game will be shown at the Hook ’Em House. 

Musical Performance by Ghostland Observatory 

Antone’s Nightclub (Downstairs) at 7 p.m. ||  Badge holders prioritized 

End the night with a performance from Austin’s legendary electro-dance rock pioneers Ghostland Observatory.

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Free with RSVP (SXSW badge priority access)



Antone’s Nightclub

305 E 5th St.

Antone’s Nightclub 305 E 5th St.