March 09, 2024 | 10:30 am - 6:00 pm


Fairchild Media Group (FMG) returns to SXSW in with The Wear House, a cross-brand activation featuring Women’s Wear Daily (WWD), Footwear News (FN), Beauty Inc, and Rivet. Taking place over two days on Saturday and Sunday, March 9 and 10, at 800 Congress Avenue from 10:30 am to 6 pm, this event will delve into the theme of “Innovation, Insights & Influence: The Art of Storytelling in Fashion and Beauty.” Attendees can expect firsthand success stories from industry luminaries such as Tommy Hilfiger, Rosario Dawson, and others. With discussions led by editors from WWD, FN, Beauty Inc, and Rivet, along with thought leaders in the field, topics will range from innovations in storytelling to the crucial role of insights, AI, content creation, and strategic partnerships in enhancing brand communication and success. Interactive beauty, tech, and footwear activations on-site promise an engaging and immersive experience for attendees.

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Free with RSVP (SXSW badge priority access)



800 Congress

800 Congress Avenue

800 Congress 800 Congress Avenue