Consuela x James Avery Collab Brings Together Two Texas Icons in Artful New Collection
The partnership features handcrafted jewelry, colorful handbags and accessories that celebrate creativity, craft and Texas style
Two iconic Texas brands — Consuela and James Avery Artisan Jewelry — have teamed up for their first-ever collaboration. The collection blends Consuela’s bold, art-driven design with James Avery’s signature craftsmanship in sterling silver, creating a line of charms, handbags and accessories that celebrate creativity.
On Wednesday, Oct. 1, guests gathered for an exclusive sneak preview of the debut Consuela x James Avery at a special party hosted by the Austin-based fashion brand Consuela. The lively evening featured cocktails, delicious bites and music by DJ Cassandra. Guests also had the chance to meet founder Conni Reed, who shared her inspiring vision to help everyone “Make Today Ridiculously Awesome.”
Though it’s the first partnership for both brands, each has deep Texas roots and a shared passion for thoughtful artistry and storytelling. “At Consuela, our inspiration isn’t a trend, forecast or passing theme — we begin with art, always,” says Conni Reed, founder and chief creative officer of Consuela.
Karina Dolgin, chief product and revenue officer at James Avery., adds, “This collaboration is more than a partnership — it’s a celebration of shared values. James Avery and Consuela are rooted in community, craft and respect for the artisans who bring our visions to life.”
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Consuela x James Avery Jewelry & Accessories
The jewelry collection features Consuela’s recognizable motifs transformed by James Avery’s artisans into detailed sterling silver and colorful enamel charms. Highlights include a miniature version of the Consuela Classic Tote — complete with its own tiny sunflower charm — and a full alphabet of letter charms inspired by the brand’s playful, hand-embroidered designs.
The handbags and accessories bring together Consuela’s signature ConsuelaCloth™ material with a new “Avery” print — a hand-drawn pattern that reimagines Consuela’s rose motif in James Avery’s coral hue. The design merges the two brands’ visual identities, balancing Consuela’s color and energy with James Avery’s timeless aesthetic.
“This collaboration is more than a partnership — it’s a celebration of shared values. James Avery and Consuela are rooted in community, craft and respect for the artisans who bring our visions to life,” says Karina Dolgin, chief product and revenue officer at James Avery.
The Consuela x James Avery collection is available online at consuelastyle.com.