Soho House Austin Team Shines in the Latest Looks for Seasonal Soirées

To assemble a collection of elevated party wear for local seasonal soirées, we ventured over to Music Lane, the bustling entertainment, dining and shopping destination along iconic South Congress Avenue. We sourced pieces from alice + olivia by Stacey Bendet’s vibrant and playful collection, FRAME’s sophisticated pieces in denim, lace, leather and cashmere, and Nak Armstrong’s stunning fine jewelry — a collection of dazzling designs that add luxury to every look. 

Experts on hosting parties and community gatherings, the Soho House Austin team graciously invited us into their gorgeous space, playing dress up while sharing insights about the passion they pour into every experience that they curate for their members. 

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Jess wears a shirt and skirt from alice + olivia along with jewelry from Nak Armstrong (photo by Kaity Cox)

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On the Soho House team: clothing by alice + olivia by Stacey Bendet; jewelry by Nak Armstrong (photo by Kaity Cox)

Curating Creativity & Connection at Soho House Austin

by Nicole Williams-Quezada

As the sun dips below the Austin skyline, casting a warm glow across the wraparound terrace of Soho House, the gentle clinking of cocktail glasses mingles with the hum of animated conversation. This is not just another exclusive club — it’s a careful curation of Austin’s creative spirit.

Located along the bustle of South Congress Avenue, Soho House Austin is a testament to the city’s evolving cultural landscape. This members-only enclave has quickly become a place where Austin’s cultural architects intermingle with the new faces that are shaping the city’s future.

“We’re a diverse community made up of different backgrounds in the creative world,” explains Erin Hosler, the House’s general manager. This diversity is by design, echoing the vision of Soho House founder Nick Jones, who sought to create spaces for those in “not so traditional roles.”

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Erin wears: alice + olivia by Stacey Bendet; jewelry by Nak Armstrong (photo by Kaity Cox)

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Gabby wears: alice + olivia by Stacey Bendet (photo by Kaity Cox)

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Gabby wears: dress by FRAME; necklace and earrings by Nak Armstrong

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Jess wears: Shirt by FRAME; necklace, ear cuff and earrings by Nak Armstrong (photo by Kaity Cox)

The House itself is a marvel of design, spanning three floors with amenities that would make any luxury hotel envious, but as Membership Manager Gabby Rodriguez notes, “becoming a member means more than just gaining access to a space — you become part of a network of creatives from every industry and background.”

What truly sets Soho House Austin apart is its commitment to fostering genuine connections.

“Our team puts a lot of effort into making sure our space is inclusive and welcoming,” says Jess Schoenholtz, Head of Membership. This ethos is reflected in the curated experiences orchestrated by Cameron Choate, Head of Events, who blends Austin’s local flavor with global perspectives. From intimate music performances to thought-provoking workshops, the programming constantly pushes creative boundaries whilst maintaining an inclusive atmosphere.

Soho House Austin is committed to continuous growth, which includes the promotion of racial diversity. 

“We’re doing the work to get there,” emphasizes AV/IT Manager Chip Belton. 

This honesty and commitment to growth transform Soho House from a mere club into a living entity that evolves with its members and the city itself.

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Gabby and Jess wear alice + olivia by Stacey Bendet (photo by Kaity Cox)

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Jess wears alice + olivia by Stacey Bendet (photo by Kaity Cox)

In a city that prides itself on “keeping it weird,” Soho House Austin manages to surprise even the city’s true locals. It’s a place where, as Choate puts it, you can “get weird, surprise people, do things that people would never think would be at Soho House.” In doing so, it’s fostering a community as vibrant, engaging and curious as Austin itself — one cocktail, conversation and connection at a time. 

Related: Read TRIBEZA’s full November/December issue

Photography by Kaity Cox
Hair & Makeup by Anastasia Miller
Creative Direction by Heidi Okla
Styled by Rachel Tieleman