ByGeorge Opens Westside Market, Austin’s New Retail Destination in Clarksville

When ByGeorge announced the closure of its South Congress location earlier this year, the Austin-based boutique hinted at something new on the horizon. That new chapter begins June 3 with the opening of Westside Market, a 10,000-square-foot space at 1214 West 6th Street that brings together fashion, food, design and art under one roof.

The multi-brand hub is described in a recent press release as “a marketplace for discovery, expression, and creativity.” Leading the project is Maggie Fox, a member of the ByGeorge team and co-owner of Filth Mart, who is helping shape the vision for a space that brings together a curated mix of local and independent brands.

1

10

ByGeorge North Lamar. (Photo by Clay Grier)

2

10

(Courtesy of Proud Mary Coffee)

3

10

(Courtesy of La Santa Barbacha)

4

10

The Siren collection of sunglasses by Vada. (Photo by Cydney Cosette)

5

10

(Courtesy of Filth Mart)

6

10

(Courtesy of La Embajada)

7

10

(Courtesy of Transplants Floral Design)

8

10

(Courtesy of Stop & Read Books)

9

10

(Courtesy of Martha’s Contemporary)

10

10

Mother of God Studio in Westside Market. (Photo by Justin Cook)

Vendors at Westside Market

• Proud Mary Coffee, serving Australian-style coffee from 8 a.m. daily
• La Santa Barbacha, known for slow-cooked barbacoa tacos
• VADA, offering eyewear, jewelry and a full optical lab
• Filth Mart, a vintage clothing boutique specializing in band tees and custom pieces
• La Embajada, showcasing mid-century furniture and hand-crafted objects from Mexico
• Transplant Florals, a floral design studio blending nature with found materials
• Stop & Read Books, a curated selection of literature from the team behind Marfa’s beloved bookstore
• Martha’s Contemporary, a gallery spotlighting early-career artists with rotating exhibitions
• Mother of God Studio, a ceramic studio specializing in collectible, limited-edition pieces

Westside Market grand opening

To celebrate the launch, Westside Market will host an opening party on Tuesday from 6 to 8 p.m., featuring drinks, music and the debut of “Inside Out,” a group show curated by Martha’s Gallery that highlights the work of emerging local artists.

The project marks a new chapter for ByGeorge, which first opened in Austin in 1979 and has long been regarded as a pillar of the city’s fashion landscape. Westside Market will be open Monday through Saturday from 10 a.m. to 7 p.m. and Sundays from 10 a.m. to 5 p.m. Follow along for more updates on their website and Instagram.

RELATED: Where to Shop for Sustainable and Secondhand Fashion in Austin