Museum of Ice Cream Arrives in Austin

The international exhibit arrives here August 21st

By Meher Qazilbash
Photographs courtesy of Museum of Ice Cream
Museum of Ice Cream Austin

Who’s ready to scream for ice cream?

Museum of Ice Cream (MOIC) will open an Austin location at The Domain on August 21 with a dozen reimagined and never-before-seen installations that encourage guests to enjoy summer’s favorite treat, but also interact with it. The immersive experience in a dreamy Willy Wonka-esque setting has attracted millions of visitors at other locations, with both locals and tourists rushing to capture their time in an Instagram-friendly wonderland.

Scenes from the MOIC lobby in New York.

MOIC began as a pop-up in New York City, but went on to tour cities like Los Angeles, San Francisco, Miami and Singapore. Now the unconventional museum experience is set to debut in Austin and expected to fit right in with the city’s culture.

“We started the journey of Museum of Ice Cream in Austin as an idea at SXSW in 2016.

We knew then that the combination of Austin’s love of amazing food, experiences, art and, most importantly, its inclusiveness and welcoming culture would make the city a wonderful home for MOIC,” co-founder and creative director Maryellis Bunn says in an announcement about the new location. “We could not be more thrilled to continue our mission to spread joy and connection through the universal power of ice cream in Austin.”

Austinites will be treated to tons of selfie-worthy installations.

Visitors to Austin’s MOIC will be able to ride on a larger than life-size animal cookie, slide into the famous pool of sprinkles and savor a Shirley Temple soft serve in a 1960s retro diner. For the first time ever, pool-side cabanas will be available for guests to reserve for private events, allowing them to relish in the colorful ice cream haven all day long. As visitors walk through these wonders guided by MOIC performers, they will enjoy five unique and delicious ice cream treats.

MOIC is also launching the Museum of Modern Ice Cream (MOMI) installation, which gives guests a chance to see classic works of art that have been reimagined as ice cream. Guests will also be able to create their own ice cream masterpieces in this brand-new experience.

Slide into a sprinkle-filled pool at the sweet pop-up this summer.

Those looking for a playful, creative and flavorful outing can book tickets from now through September 30th in limited quantities.

Guests can pick from two experiences: The Day Experience ($39) is perfect for all ages and includes five treats. The Night at the Museum Experience ($49) is recommended for guests who are 16 and older. For ice cream lovers who are 21 and older and would like to add a kick to their beloved treat, the latter includes tasty, booze-infused flavors.

Visit the MOIC website and reserve your tickets now.


Read More From the Outdoors Issue | Summer 2021


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