Masionette Comes to Town

Nordstrom is partnering with the children’s lifestyle brand as part of their Pop-In series

by Margaret Williams
Pop-In@Nordstrom x Maisonette
Founded in 2016, Maisonette's digital platform is a destination for elevated, kid-approved products.

Parenthood comes with all kinds of joys — early morning snuggles, wide-eyed trips to the zoo and tiny chubby hands. It also comes with all the stuff. There is an endless onslaught of so-called must-have products, garish plastic toys and well intentioned hand-me-downs. Maisonette to the rescue. Co-founded in 2016 by Sylvana Ward Durrett and Luisana Mendoza de Roccia, the digital platform is intended as the destination for well-appointed and elevated essentials. From baby clothes to play gear to storage options (again with the stuff) the site is filled with only the best. Mama and kiddo approved.

The lifestyle brand ranges from stylish baby clothes to beautifully designed toys and more.


Maisonette stocks more than 700 children’s brands, including Les Gamins and Lucky Jade.

Thanks to Nordstrom you can now get your Maisonette fix IRL. Until June 23 swing by the Domain NORTHSIDE location for Maisonette’s curated in-store pop-up shop. Stocked with items for newborns to children five years old you can expect to find brands like Pehr, Les Gamins, Banwood Bikes, Paige Lauren, Minnow and Lucky Jade, plus Maisonette’s newly-launched Doodle collection. Explains Nordstrom’s Vice President of Creative Projects, Olivia Kim, “As a new mom, I am always looking to Maisonette as a destination for the best of what’s out there for children. I am so excited to bring their curation of stylish clothing and accessories to some of our youngest, little customers. We can’t wait to bring the brand to life through a fun and colorful shopping experience that both parents and kids will enjoy.”

Onesies for all!

Among other brands, the arrival features Maisonette’s own brand-new Doodle collection.


The Pop-In will run through June 23 at the Domain NORTHSIDE Nordstrom location.


Read More From the Neighborhoods Issue | June 2019


Recent Posts

Start typing and press Enter to search