Social Hour: YETI Flagship VIP Party

Photographs by Madeline Harper

February 16, 2017

YETI opened its doors on February 16 for VIP guests to experience the luxury behind its new flagship store on South Congress. The Austin-based brand settled into its brick-and-mortar shop with live music, a special tour of the space, tasty local BBQ, craft brews and spirits, and a slew of YETI ambassadors and friends.

_{Read more from the Outdoors Issue | April 2017}