HACIENDA: An Urban Take On Ranch Life

A new boutique offers an urban take on ranch life.

Local and exotic, creative and well crafted, HACIENDA marries the best qualities in its curated collection of goods from artists across the country—and in Austin’s own backyard. The pretty boutique, which opened in the 2nd Street District last month, aims to give customers a departure from the everyday. The word hacienda means “estate” or “ranch,” and it’s an apt name for a shop that specializes in an updated version of ranch-style living for the modern urban dweller. Jessica Beattie, founder and curator of the shop, says that in Texas, “HACIENDA . . . seems to connote a very traditional look, and that enables us to surprise people when they come in and see how we interpret this classic style.”

Beattie has traveled across the globe, focusing especially on locales that are the perfect balance of “rural and wild.” From her ranch in Colorado to her storefront in Texas, she has an eye for one-of-a-kind treasures and accessible design. “Now settling in Texas and launching a brand that celebrates the synergy of modern sophistication with relaxed ranch living in the Southwest, seemed like a natural fit,” says Beattie, who is enthusiastic about carving out her own corner in Austin’s retail market. “While we appreciate a sophisticated sense of style, we also believe in community and hope to be a neighborhood ‘joint’ or a regular point on the lunch hour stroll. We’re excited to be an Austin-based brand focused on product and customer experience.”