When
May 03, 2025 | 10:00 am - 2:00 pm
What
H-E-B is bringing brunch vibes to its new South Congress store with the second installment of its new SoCo Social Series, which takes place on the first Saturday of every Month. Dubbed “Bubbles, Brunch, & Belly Rubs,” the all-ages event will take place at 2400 South Congress Ave. from 10 a.m. to 2 p.m. on Saturday, May 3. Shoppers can enjoy a selection of complimentary brunch bites and free massages set to relaxing harp music. The first 500 attendees will go home with their very own Texas Roots potted plant, and those who are 21+ can taste a variety of mimosas, micheladas, and palomas, all made with H-E-B’s fresh-squeezed juices. H-E-B will also be sampling its Cafe Olé by H-E-B coffee, which is sustainably sourced from over 20 coffee regions from around the world. Austin Pets Alive! will be on site to provide puppy snuggles with adoptable dogs, and guests can enter one of four raffles to win an H-E-B-curated gift basket with values ranging from $150 – $350. The event is free and open to the public.
Guests are invited to sip, snack, and socialize their way through a unique in-store and outdoor experience designed to delight all senses.
Sip & Savor
Shoppers can enjoy bubbly experiences in the store’s lobby and beer and wine department, featuring complimentary samples of mimosas, micheladas, and palomas. Throughout the store, attendees will find a rotating selection of brunch-inspired bites and samples from various H-E-B departments.
Photos & Puppies
Out front on the Oltorf sidewalk, the celebration continues with adoptable dogs and puppies from APA! A bubble machine and Instagram-worthy photo booth create the perfect backdrop for family fun with furry friends.
Free Massages & Relaxing Music
Harpist Mallory McHenry will set a relaxing tone, while free chair massages will be offered on the mezzanine courtesy of the Lauterstein-Conway Massage School.
Giveaways & Raffles
The first 500 guests will receive a complimentary Texas Roots plant, which can be customized on-site with a selection of colorful pots. Attendees can also take home printed photos from the photo booth and enter raffles for curated prizes throughout the event. A different giveaway will take place at the top of each hour. Packages include:
- 11 a.m. — Self Care Package
- $250 gift card for Puppy Yoga at Inner Diva Studios
- $150 gift basket from H-E-B Health & Beauty
- 12 p.m. — BLOOMS by H-E-B floral arrangement delivered Mother’s Day weekend
- 1 p.m. — Two tickets to Broadway in Austin’s matinee production of Annie on Sunday, May 4 at 1:00 p.m.
- 2 p.m. — Four tickets to the matinee performance of Disney on Ice presents Let’s Dance!, Sunday, May 4 at 2:30 p.m.
SoCo Social is free and open to the public.
Learn MoreTickets
Free & open to the public
Where
SoCo H-E-B
2400 S. CONGRESS AVE. Austin, TX 78704