De Beers Unveils a Sparkling Holiday Collection of Dazzling Diamonds Inspired by the Beauty of the Lotus Flower
Learn about the artistic inspiration behind this stunning collection of diamond rings, necklaces, bracelets and earrings
One of the most iconic names in jewelry, De Beers, has revealed a 2023 holiday collection that’s offers a perfect to surprise and delight special loved ones this season. An ode to the allure of the brand’s Enchanted Lotus Collection, the Holiday Collection celebrates the beauty, joy, and wonder bestowed by its natural diamond jewelry.
Inspired by the beauty of the lotus flower
De Beers’ iconic Enchanted Lotus collection is inspired by the Lotus flower, a revered symbol of eternity and renewal, and a consistent motif throughout De Beers’ pieces. It represents the power of life through its daily reawakening. The lotus flower blooms throughout Botswana’s Okavango Delta, a country of deep significance to the House of De Beers. The campaign references De Beers’ unique connection to the source, which affords the House unparalleled access to the Earth’s most spectacular diamonds, while also ensuring their superior quality, traceability, and positive impact.
The 2023 holiday campaign is a true work of art itself. Shot and directed by Scandebergs, the artistic creative duo composed of Alberto Albanese and Stefano Colombini, the campaign features celebrated Chinese model Sui He, Punjab-born model and artist Amrit Kaur, and Brazilian model Jadi Wegener. Together, the three radiant stars explore a shimmering winter wonderland, following a powerful, magnetic force that guides them to the source of De Beers’ iconic Enchanted Lotus collection.
Globally acclaimed model Sui He, a fixture on runways, magazine covers, and international campaigns, wears the newly launched Enchanted Lotus diamond pendant in the campaign, alongside a diamond eternity necklace from the De Beers Classics range. On her finger sparkles a ring featuring a one-of-a-kind Fancy Vivid yellow-orange diamond, one of nature’s rarest treasures. Her look is finished with a DB Classics tennis bracelet and elegant diamond sleeper earrings.
A gift that sparks happiness
Diamond jewelry offers a gift that spark happiness. And, who needs to wait to receive it as a gift? Diamonds are also the perfect way to celebrate yourself. The beautiful De Beers Holiday Collection is guaranteed to delight.
A commitment to building a better future
Building on De Beers’ 130 years of expertise, the House glorifies beautiful diamonds through creativity and craftsmanship in bold, distinctive designs. Invested in ensuring all the diamonds create a lasting, positive impact on people and the places where they are found, De Beers diamonds come with a pledge to build a better future – one that is fairer, safer, cleaner, and healthier, in which communities thrive, ethical practices are maintained and the natural environment is protected. This is a long-term commitment from the brand called “Building Forever.”
Founded in London with a flagship store on Old Bond Street and a presence in the most exclusive locations around the world, De Beers Jewellers is now available in more than 30 stores around the globe and is the pinnacle of luxury diamond jewelry.