Shopbop Brought Its Fashion Pop-Up Experience to Austin

Shopbop brought its signature fashion experience to Austin, Texas, with a five-day pop-up at Hotel Magdalena from October 9–13. The online shopping retailer brought the excitement of an in-person experience, where guests had the chance to explore exclusive collections and personalize their purchases through a series of special activations.

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Shopbop Austin pop-up at the Hotel Magdalena.

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Shopbop Austin pop-up at the Hotel Magdalena.

Located in the Music Lane area along South Congress Ave., the pop-up showcased an exciting assortment of brands, including SIMONMILLER, Barbour, MOTHER, Rhone, FRĒDA SALVADOR, Faherty and more. 

Throughout the five-day event, each day featured a dedicated brand experience, offering shoppers a unique reason to stop by. On Oct. 9, the pop-up kicked off with MOTHER, featuring complimentary patch customization by local embroiderer Rumi Lane. Oct. 10 brought an adidas activation, where local artist Noah Marion offered complimentary leather charm customization with adidas purchases. On Oct. 11, the focus shifted to cozy essentials with Cozyland and Brunch by Morgan Lane. Shoppers could enjoy complimentary embroidery. Oct. 12 highlighted Rhone, with complimentary custom embroidery and accessories. The pop-up concluded on Oct. 13 with FRĒDA SALVADOR offering complimentary hand-painted customizations.

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Zach Shallcross and Kaity Bigger at the Barbour & Shopbop dinner.

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Guests at the Barbour & Shopbop event at the Commodore Perry Estate.

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Paola Mathé wearing the SIMONMILLER Mira Crochet Mini Dress at Clark’s Oyster Bar.

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Alex Faherty, Austin Hiller, Kerry Docherty, Amelia HIller, Taylor Joy Riley at the Faherty event at ACL Festival.

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Kerry Docherty and Alex Faherty, co-founders of Faherty

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Lela Becker and Tim Kaeding, founders of MOTHER, at a special party at Only The Wild Ones.

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Taylor Dixon at the MOTHER party held at Only The Wild Ones.

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Kiaran Lanier, Newman Parker at the MOTHER party at Only The Wild Ones in Austin, Texas.

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THEBROSFRESH at the MOTHER party.

In addition to the shopping experiences, Shopbop hosted a variety of private events where local guests could meet brand founders and enjoy exclusive, in-person opportunities with their favorite labels.

Shopbop’s Austin pop-up offered a fresh way to connect with the brand beyond the computer screen.

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