Araceli Regino, an Austin resident, showcases her Western chic style during SXSW in Austin, Texas. (Photo by Cassie Butterfield)
While exploring the city, indulging in live music, catching movie premieres, and participating in immersive activations, we were drawn into impromptu fashion shoots showcasing daring styles and dynamic personalities. From attention-grabbing prints to Western chic, here are some remarkable styles that captured our gaze during this year’s SXSW.
Lauren Elaina Walker and Adrian Martinez
Lauren and Adrian hanging out at the Do512 Lounge during SXSW in Austin, Texas, on March 13. (Photo by Cassie Butterfield)
From: Austin Where: Do512 Lounge Jobs: Nurse Practitioner and Doctor
Yenah Joe
Yenah at the flagship Kendra Scott store for The Lemonade Stand pop-up event at South by South Congress during SXSW in Austin, Texas, on March 8, 2025. (Photo by Cassie Butterfield)
From: Austin Where: Kendra Scott Jobs: Marketing
Lian’a Soopal and Nirvana Ragland
Lian’a and Nirvana explore Dubai’s Museum of the Future pop-up experience at SXSW in Austin, Texas, on March 10, 2025. (Photo by Cassie Butterfield)
From: Boston Where: Museum of the Future pop-up Jobs: Communications and Journalist
Holiday Gift Guide
Swipe
Pins Mechanical Co.
Refine Aesthetics
The Beauty Way
L. Majors Jewelers
Crux Climbing Center
Salt Lick BBQ
Cowboy Pools
VoChill
Charbonnel et Walker
Creekhaven Inn & Spa
Parker + Scott
Consuela
Sparrow Interiors & Gifts
Pecos Jane Vintage
Elysian Collective
White Elm
Teakeasy Tea
Lanai
Gossamer Cashmere
Alador Jewelry
Araceli Regino
Araceli browses vinyl records at Waterloo Records in Austin, Texas, after Charley Crockett’s in-store performance during SXSW on March 14, 2025. (Photo by Cassie Butterfield)
From: Austin Where: Waterloo Records Jobs: Security
Jean-Louis Droulers and Nya Jonele
Jean-Louis and Nya pose outside Alamo Drafthouse South Lamar during SXSW in Austin, Texas, on March 15, 2025. (Photo by Cassie Butterfield)
From: Los Angeles Where: Alamo Drafthouse South Lamar Jobs: Producer and Actor
Kristen and Grey
Kristen and Grey pose outside the South Congress Hotel during SXSW in Austin, Texas, on March 8, 2025. (Photo by Cassie Butterfield)
From: Dallas Where: South Congress Hotel Jobs: Doctor and Tech
Sarah and Bri
Sarah and Bri at the flagship Kendra Scott store for The Lemonade Stand pop-up event at South by South Congress during SXSW in Austin, Texas, on March 8, 2025. (Photo by Cassie Butterfield)
From: Austin Where: Kendra Scott Jobs: Nurse and Receptionist
