While moving between live music, film premieres and activations at SXSW 2026, festivalgoers showcased bold, personal style across the city. From statement prints to Western-inspired looks, here are some of the standout outfits from this year’s festival.
Jeremy Dell and Jessi Dean
Jeremy Dell and Jessi Dean pose outside the Paramount Theatre during SXSW in Austin, Texas. (Photo by Cassie Butterfield)
Jeremy Dell. (Photo by Cassie Butterfield)
Jessi Dean. (Photo by Cassie Butterfield)
From: Atlanta and Chicago
Where: Outside of Paramount Theatre
Jobs: Makeup designer and hair designer
Joanie Grace
Joanie Grace poses outside Alamo Drafthouse South Lamar during SXSW in Austin, Texas. (Photo by Cassie Butterfield)
Joanie Grace wears a Texas Hatters hat with a vintage Willie Nelson pin.(Photo by Cassie Butterfield)
Joanie Grace wears an eclectic mix of turquoise jewelry. (Photo by Cassie Butterfield)
From: Austin
Where: Alamo Drafthouse South Lamar
Job: Spanish and French interpreter
SHOP
Grove Hill
Eighteen Forty Two
MacKenzie-Childs
Verdadero Tequila
Pecos Jane
Zilker Belts
Zilker Brewing
Hutson Clothing Co.
Zadok Jewelers
Whitney Timber and Caleb Hood
Whitney Timber and Caleb Hood pose at TOMO Mags during SXSW in Austin, Texas. (Photo by Cassie Butterfield)
Whitney Timber. (Photo by Cassie Butterfield)
Caleb Hood. (Photo by Cassie Butterfield)
From: New York and Alabama
Where: TOMO Mags
Jobs: Marketing
RELATED: SXSW 2026: The Best Music, Panels and Celebrity Moments
Viveik Kalra
Viveik Kalra poses outside Alamo Drafthouse South Lamar during SXSW in Austin, Texas. (Photo by Cassie Butterfield)
Viveik Kalra. (Photo by Cassie Butterfield)
Viveik Kalra. (Photo by Cassie Butterfield)
From: London
Where: Alamo Drafthouse South Lamar
Job: Actor
Izze Stein
Izze Stein poses outside the LINE Austin hotel during SXSW in Austin, Texas. (Photo by Cassie Butterfield)
Izze Stein. (Photo by Cassie Butterfield)
From: NYC
Where: Outside of The LINE Austin
Job: Singer
Chelsea Bo and Ksusha Genenfeld
Chelsea Bo and Ksusha Genenfeld pose outside Alamo Drafthouse South Lamar during SXSW in Austin, Texas. (Photo by Cassie Butterfield)
Chelsea Bo and Ksusha Genenfeld. (Photo by Cassie Butterfield)
From: Los Angeles
Where: Alamo Drafthouse South Lamar
Jobs: Director and Cinematographer
RELATED: SXSW 2026: 7 Best Movies to Watch From This Year’s Festival