Two Texas Icons Unite: Chili’s and Tecovas Launch Limited-Edition Booth Boots

Two brands with deep Texas roots — Chili’s® Grill & Bar and Austin-based western wear company Tecovas — are coming together for a limited-edition release that blends tradition, craftsmanship and a touch of Texas pride.

Chili’s, founded in Dallas in 1975, is partnering with Tecovas to launch Booth Boots, handcrafted cowboy boots made from the same red material found in Chili’s restaurant booths — now stepping out of the restaurant, creatively re-imagined as footwear.

Sam Fodrowski, Tecovas’ Vice President of Brand and Product Marketing, says, “It’s unexpected, fun, and crafted with the same care and attention to detail we bring to everything we do.”

1

3

Chili’s x Tecovas Booth Boots Details (photo courtesy of Tecovas)

2

3

Chili’s x Tecovas Booth Boots Belt (photo courtesy of Tecovas)

3

3

Chili’s x Tecovas Booth Boots (photo courtesy of Tecovas)

The Chili’s x Tecovas collection features:

• The Booth Boot in Chili’s Booth Red – Women’s ($345): Based on Tecovas’ best-selling Annie boot, this tall, snip-toe design includes chili pepper-inspired stitching and a flattering deep scallop.
• The Booth Boot in Chili’s Booth Red – Men’s ($345): Modeled after the Garrett boot, this handcrafted piece features detailed pull tabs and subtle stitching that nods to Chili’s signature style.
• The Booth Belt ($75): A matching accessory crafted with the same red booth leather and chili pepper stitching, finished with a matte nickel brass buckle.

The limited-edition Chili’s x Tecovas collection will be available exclusively on the Tecovas website starting July 29 at 10 a.m. CT, while supplies last.

To celebrate, Tecovas retail stores — including the local South Congress store — will serve Chili’s margaritas on August 2 to guests 21+. The in-store events will also include exclusive merchandise and surprises.

RELATED: Austin’s Best Shops for Western Wear, Cowboy Boots and Other Texas