
Heart of Texas
Photographer Matthew Johnson explores small town life in the geographic center of our state
Feature Article: Austin Travel
Photographer Matthew Johnson explores small town life in the geographic center of our state
The road trip has always been an important part of my work as a photographer. I find that the most exciting projects begin with a general concept and then simply getting in a car and driving until I find the story (or the story finds me). There is certainly a risk, or maybe even a likelihood, that you will do a lot of wandering without much discovery, but when you can pull it off you’re likely to be rewarded with more interesting work. I feel the same rules apply to traveling; the rewards are always sweeter when you wander down the side alleys and get off the beaten path. When Tribeza approached me about doing a photo essay for their first-ever travel issue I was grateful they were willing to give me the freedom to wander.
The Hill Country isn’t exactly off the beaten track, with great vineyards along Highway 290 and popular shops and B&Bs lining towns like Fredericksburg. But to me, a road trip through some of the smaller towns to meet people and capture the everyday things going on in their lives sounded most appealing. One of the things I’ve learned about travel is that seeking out a different angle than the same viewing platform that everybody else stands on is worth the effort. Even if the backside of a famous monument isn’t as spectacular as the postcard view out front, you might get lucky and make friends with the security guard and end up getting a private tour. It won’t happen every time, but it will never happen when buying your ticket at the front gate and taking the guided tour with everyone else.
A little research revealed that the town of Brady is widely regarded as the geographic center of Texas, so I figured it would be a good starting point for a photo essay on life in the heart of Texas. Driving west from Austin out Highway 71, I looped through Llano, Brady, Melvin, Eden, Menard, and Mason. Everywhere I stopped I found people with interesting stories. None of the towns had t-shirt or souvenir shops that draw the major tourist crowds, but all of the towns were as interesting—if not more interesting—than the places normally celebrated in travel brochures. I’d always prefer a chance to stumble upon a fiddle contest in a historic theater, a ranch rodeo in a place called Eden, or a conversation with a pitmaster who has been working at a classic Texas BBQ joint for over 20 years, than visit the places everyone else will be rushing to next weekend.

“Ranching is part of life around here. The further east you go the more you lose that. A lot of places it’s a lost art, but not around here.”


Pitmaster at Cooper's Old Time Pit Bar-B-Que in Llano, TX
“I’ve been working here for 21 years and I still get new people coming in every day. Meeting folks from all over is always interesting. It’s a small town, but you just can’t beat it. Everybody knows everybody; I wouldn’t raise my kids anywhere else.”


“It’s great playing the fiddle. I get to travel around and see friends and work on getting better.”

Pitmaster at Texas Deadwood BBQ in Mason, TX
“I got to cooking for a lot of people, just for the fun of it. Every wedding, graduation or birthday party I was cooking and I finally got tired of doing it for free. I started the business and been going at it for about 12 years now. People around here know me as the BBQ guy which I don’t mind one bit.”


“I been ranching here my whole life. I love the people around here. It’s always been a good place to live.”


Co-owner of Mason County Collectibles along with her husband, Warren
“My dad started this place and eventually he was told he needed a new roof. He decided that if he needed a roof he might as well put four new walls up and add another floor. He started adding more and more stuff and before long the second story was full too. People would come in and see something they liked and ask him to call the vendor to see about dropping the price and he would tell them, ‘It’s not a mall, we own it all.’”


“The first time I did mutton busting I was a little nervous. This time I wasn’t, I was excited!”


“I’m in my family band and we travel around and play fiddle contests all over. It feels great to play the fiddle. It givesme an outlet to share myself with people that I wouldn’t have otherwise.”

Cyclist from Austin on Regency Bridge in Mullin, TX
“Riding my bike through the Texas Hill Country and passing through these small towns has always been a highlight of my riding. Being able to ride on the small back roads I get to see things that most folks never get to see: old barns, small farm houses, and the odd rusted out classic truck. Those kinds of things always bring a smile to my face, no matter what is going on in my life.”

Concho County Constable for past 32 years
“Eden is a good place, I know everybody inthe county. Nothing much bad ever happens so it’s a nice place to be constable.”



Got second place in the mutton bustin competition
Wade: “Mutton busting isn’t scary, it’s fun to ride!” His mom: “He’s kind of obsessed.”


Hunter, pumping gas at Jacoby's Feed and Seed in Melvin, TX
“My grandparents lived out on the lake so we’d always come out here to hunt and fish and have good home cooking. I don’t have any family out here anymore, but I come back to hunt six to seven times a year now. It’s still a special place.”
