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Downtown’s 2ND Street District Celebrates the Holidays with Carols, Cocktails and Santa

2ND Street District

The Holiday Window Walk will light up downtown storefronts with decorations by design students


It’s beginning to look a lot like December in the District.

Preparations are underway for 2ND Street District‘s annual, month-long holidays celebration in the heart of downtown Austin.

Storefronts at shops like the Austin General Store, Austin Rocks, Luxe Apothetique and Sneaker Politics will be transformed into bright and colorful holiday scenes designed by St. Edward’s University students for the Holiday Window Walk. Scholarships in the amounts of $2,500 and $1,500 will be awarded to the winning designers.

Holiday Window Walk visitors can now vote for their favorite display on the 2ND Street District Facebook page. The design with the most votes will also win a $500 scholarship prize. Everyone who votes will be automatically entered in a raffle with a prize package from the W Austin that includes bottle service for 10 in the downtown hotel’s Living Room and massages for two at the AWAY Spa.

The W Austin is also hosting December in the District’s Santa Lounge & Market on Saturday, December 7, from 1 p.m. to 5 p.m., when guests enjoy live holiday carols, printed photos with Santa and sip cocktails while shopping pop-ups by Beam Organics, Sikara, Toy Joy, Luxe Apothetique, Bonobos and more stores.

Be sure to bring with you a toy to donate to the Boys & Girls Club of Austin. The first 100 guests to donate will receive a free drink ticket at the Santa Lounge & Market.