Fancy Florals & Feminine Flourishes in Kendra Scott’s New Collection with LoveShackFancy
Founders Kendra Scott & Rebecca Hessel Cohen debuted their new capsule collection with an engaging panel discussion in Austin
On April 10, we were thrilled to join a small gathering at Soho House Austin for an exclusive panel discussion with Kendra Scott and Rebecca Hessel Cohen, founders of Kendra Scott and LoveShackFancy to celebrate the limited-edition collection between these iconic brands. The six-piece capsule collection, available now, embraces femininity and romance with hand-illustrated floral motifs as well as signature LoveShackFancy bows.
Guests were welcomed with champagne and light bites and had a first look at the collection before sitting down for a very lively and inspiring discussion between Kendra Scott and Rebecca Hessel Cohen.
In chatting about the collection, Kendra Scott shared, “It embodies romance and femininity in every piece, and collaborating with Rebecca to bring our respective styles together was an absolute dream. This collection radiates joy and love in its own special way, and I’m beyond excited to see it come to life and share it with all of you.”
Rebecca Hessel Cohen mentioned that her daughters played a role in the decision for this collaboration. “My daughters and I are huge fans of Kendra Scott I’ve loved watching all the OOTD Tik Toks with LoveShackFancy and Kendra Scott over the last few years,” said Rebecca Hessel Cohen. “When deciding the best fit for a jewelry collab, Kendra Scott made so much sense given the crossover in our audiences. Plus, partnering with Kendra, such an iconic mission-driven female entrepreneur, was truly an honor. Bringing together our shared love of optimism and romance, we put our one-of-a-kind hand-painted prints on their cult-status necklaces and designed a few new styles based on vintage pieces. I can’t wait to share it with you all!”
The limited-edition Kendra Scott x LoveShackFancy collection is available in-store and at online.
You’re Invited: Kendra Scott x LoveShackFancy Austin Launch Party
Where: Kendra Scott South Congress
When: Wednesday, April 17 from 5 – 7 p.m.
RSVP HERE
Giveback: The brand will be celebrating the collaboration while donating 20% of all sales to the Kendra Scott Foundation in support of women’s entrepreneurial causes.
More: Enjoy a custom floral bar from Posey Florals, a custom Bow Bar, dry hair styling, and sweet treats from our Sips & Sweets Cafe.