Tecovas is kicking off rodeo season with a special event at its Austin South Congress store on March 13 from 5 to 8 p.m. Guests can enjoy live music and complimentary rodeo-inspired chainstitching throughout the evening.

Lalo Tequila will take over the bar, offering complimentary cocktails from an exclusive rodeo-inspired menu.

Attendees will also have the chance to enter a giveaway for a pair of rodeo championship tickets for March 29 and a pair of Tecovas boots.

Join REFIND at SXSW 2025 for an exclusive event merging fashion, technology and community. Connect with fashion industry leaders, creators and tech enthusiasts through engaging panels on sustainability and digital retail trends, interactive demos showcasing cutting-edge fashion tech and personalized pop-ups where attendees can customize jewelry and accessories. The evening culminates with a vibrant runway show spotlighting visionary designers, paired with a live musical performance.

Special activations include Mix’d Fashion’s “Bring Your Own Boots,” transforming beloved cowboy boots into stylish tops, and bespoke jewelry creation with Mother Earth Beads, featuring premium gemstones.

Join us at our Kendra Scott Flagship for a celebration featuring DJ Loveless & DJ Cassandra, coffee, cocktails, and, of course, shopping! Ring in spring with new must-have metals in the Kaia Suite—built on clean lines and high-shine finishes, these pieces feature electroformed designs that make them super lightweight for all-day wear and streamlined styling.

RSVP: https://posh.vip/e/512-coffee-club-x-kendra-scott

Sips & Sweets Steals: $3 Beers and Mimosas + $5 Saint Spritz 

Additional Activations: Nail Bar (10-2) | Saint Spritz Tasting (12-2) | Lip Lab Pop-Up Shop (12-4) 

Exclusive Merch: free hat and tote with $100+ purchase while supplies last!