Shopping

Why TWP Founder Trish Wescoat Pound Brought Her Luxury Label to Austin

Inside the brand’s new West Sixth bungalow, the designer talks elevated essentials, personal style and why Austin felt like the right fit

By Kelly Krause
June 15, 2026

TWP founder and creative director Trish Wescoat Pound has built her brand around the idea of elevated ease, combining luxury craftsmanship with effortless dressing. (Photo courtesy of TWP)

There’s a certain ease to Austin that doesn’t try too hard, and that sensibility mirrors the approach behind TWP, the American label founded by Trish Wescoat Pound. Built on the idea that comfort and luxury can coexist, TWP focuses on elevated essentials designed for real life: pieces that move from work to weekend without losing their sense of polish. The brand’s new Austin store, located in a historic bungalow at W. 6th St. and Blanco St., places it squarely within a creative neighborhood defined by character, community and craft.

With the arrival of TWP in Austin, TRIBEZA spoke with designer Trish Wescoat Pound about the inspiration behind the brand, her approach to modern essentials and what led her to open in the city.

Known for refined tailoring and versatile wardrobe staples, TWP creates pieces designed to transition seamlessly from day to night. (Photo courtesy of TWP)

Trish Wescoat Pound launched TWP to offer modern women a polished yet uncomplicated approach to luxury fashion. (Photo courtesy of TWP)

Kelly Krause: What initially inspired you to launch TWP?

Trish Wescoat Pound: With TWP, I was inspired to go back to the basics — to my love for shirting. I wanted to focus on a product that’s versatile, with a perfect fit, whose quality speaks for itself and is made to last. We started there and have carried the same intent across all other categories as we’ve expanded.

KK: How would you describe the brand to someone seeing it for the first time?

TWP: TWP is grounded by the belief that comfort and luxury can coexist. Growing up in the Midwest will always shape the way I design, with nods to American heritage workwear throughout. The goal is to effortlessly elevate a woman’s wardrobe, without losing sight of ease or utility. It’s a collection designed to be layered, indulgent yet practical and with quality you can feel.

KK: What was most important to you as you were building the collection?

TWP: Fit and fabrication, always. We proudly source our fabrics from the best mills out of Italy, and my team and I spend a great amount of time in fittings making sure each piece earns its place in a woman’s closet.

KK: What are a few foundational pieces in the collection that define TWP?

TWP: Our Big Joe and Ranchers shirts will always be personal favorites. They’re “cool girls,” I like to say. The same goes for the Howard St., our bag crafted in smooth Italian calfskin from a tannery in Florence. Our cashmere Boy Crew, which is my ultimate travel companion, is perfect from day to night.

KK: What’s been the most exciting or surprising part of launching a brand?

TWP: Working with my daughter has been the most exciting part, especially watching her creativity and drive grow as she does. Not many parents get to witness their children in this light. I’m very grateful and proud to be able to share this with Jillian.

TWP has earned a following for its elevated essentials, blending sophisticated tailoring with relaxed elegance. (Photo courtesy of TWP)

From crisp shirting to impeccably tailored separates, TWP’s collections embody the concept of elevated ease. (Photo courtesy of TWP)

TWP’s collections emphasize timeless silhouettes, thoughtful details and everyday wearability. (Photo courtesy of TWP)

KK: How would you describe the woman you’re designing for?

TWP: The TWP woman is a seasoned, intentional shopper. She’s not chasing trends. She invests in herself through the clothes she wears. With an affection for true quality, she’s building a wardrobe that serves her, whether she’s on the water, on the farm or in the city.

KK: Why did you choose to open a storefront in Austin?

TWP: We’ve found such an incredible community at our Dallas store that expanding further in Texas felt natural. There’s a creative energy here in Austin I deeply appreciate. The location immediately drew me in. It’s a historic bungalow, surrounded by galleries, artists and a neighborhood with real character. We’re honored to be here.

KK: What feels relevant or important about dressing right now?

TWP: I’m thinking a lot about playful contrast lately. Things like leathers and diamonds — unlikely pairings that throw something unexpected into the mix. In a world of fast trends, I see this as a way to prioritize self-expression and to repersonalize the way we dress.