Glossier Austin Opens for a Limited Time on South Congress
The beloved beauty brand founded by Emily Weiss in 2014 comes to Austin for a limited time
By Vanessa Blankenship
Get ready to shop!
Glossier, the adored skincare and makeup brand known for its “skin first, makeup second” approach to beauty regimens, is opening a pop-up store on South Congress on Wednesday. With two permanent stores in New York City and Los Angeles, Glossier Austin will be the fourth pop-up of 2019 after temporary stays in Miami, Seattle and Boston.
All Glossier products will be available to test and purchase at the shop. “Glossier Austin is the ultimate beauty destination and roadside attraction,” reads a press release. “With a larger-than-life exterior, the store creates a welcoming experience for visitors before they’ve even walked through the door. Throughout the space, there are opportunities to gather in communal areas, test and shop the full product line and get to know Glossier in real life.”
Founded in 2014 by beauty mogul Emily Weiss, the cosmetic company has launched 36 products and raised over $186 million in venture capital funding. The CEO also started Into The Gloss, a makeup review site with all the best beauty tips, makeup tutorials and more.
Glossier Austin is engaging in partnerships with local businesses like Connor’s Creamery, who will be selling soft-serve ice cream in the lot outside the shop. Also, limited-edition mugs can be bought exclusively at Glossier Austin, and the store will be donating $5 of the retail price to RAICES, which provides social services, legal representation and advocacy to immigrants and refugees.
The pop-up store is located at 2000 S. Congress Ave and is open Monday to Sunday, 11 a.m. to 7 p.m., until Dec. 8.