Alicia Roche on Designing for the Individual
The founder and principal designer of Alicia Roche Interiors shares how meaningful details and collected pieces can bring more character to a home

This article is produced by TRIBEZA as sponsored content.
Alicia Roche, founder and principal designer of Alicia Roche Interiors, says that as she looks ahead to 2026, design trends are shifting toward personal, purpose-driven spaces. Think cigar lounges, butler’s pantries, game rooms, hidden libraries and other rooms created purely for enjoyment.
Whether clients are renovating an old, historic home or bringing a modern build to life, she has one mission in mind: to create homes with heart.
“The overarching design theme of the year is authenticity,” says Roche. “It’s about incorporating elements that are meaningful to you, or even things that simply make you happy. You may not always know exactly why a piece resonates — it’s often a feeling, a memory or nostalgia for a place you’ve traveled, lived or aspired to experience. That joy matters.”
Building on this idea, Roche says that authentic design encourages layering and collecting over time. This allows a space to evolve into something that truly feels like home. When combined with these unique, personalized rooms, the result is a home designed not for convention, but for living well.
With a discerning eye for detail and a deep appreciation for fine materials, Roche creates interiors that are not only visually captivating but also perfectly tailored to function seamlessly in her clients’ lives. Her commitment to craftsmanship is reflected in her thoughtful sourcing process, collaborating with a trust network of artisans, fabricators and makers from around the world to ensure authenticity and depth in every detail.





