How Austin-Based Rolli Shades Is Modernizing Homes With Custom Smart Shades
The locally founded company combines custom design, American-fabricated craftsmanship and seamless smart-home technology

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In a city known for its creative energy, design community and increasingly distinctive residential architecture, Austin has become a natural home for new ideas in interiors. The city’s residences continue to evolve, and with them, so do the details that shape how people live.
Among those details is the window treatment — a category often considered purely functional but one taking on a more considered role in contemporary interiors. Rolli Shades, an Austin-founded, American-fabricated window treatment company, is approaching the category through custom design, precision, craftsmanship and smart-home technology.
Rolli Shades Custom Process
The company is involved in all aspects of design and production, offering custom roller shades, Roman shades, woven woods and drapery for residential and commercial projects. Its work extends across Central Texas and beyond, serving homeowners as well as interior designers, architects and other design professionals.
Its approach is decidedly tailored. Rather than relying on off-the-shelf treatments, Rolli Shades begins with a consultation and design process, developing each installation around the architecture, aesthetic and specifications of the space. It is a distinction that feels particularly at home in Austin, where individuality has long been part of the design vernacular.
“We’re working with the Circuit of the Americas here in Austin, creating spaces that embody the brand’s energy and performance, as well as with Blank Street on its new locations in New York and Boston,” said Jack Lorge, Rolli Shades co-founder and CEO. “For residential, we’re collaborating on an exciting East Hampton new build. Each one pushes us into new territory while staying rooted in the thoughtful, understated approach that defines Rolli Shades.”
Smart Shades
Technology is another part of the equation. Rolli Shades integrates motorization, automation and app-based controls into its window treatments, allowing shades and drapery to connect with smart-home systems. The company is also in the process of developing custom app capabilities, bringing a traditionally analog element of the home into the increasingly connected interior.
“Everyone wants their installs to be smart these days, and we’ve got you covered,” Lorge said. “We offer an automation hub that connects your shades and drapery to your smart home system, giving you complete control from anywhere. Schedule your blackout shades, adjust your drapery or integrate everything into your existing setup. It’s that seamless. It’s quiet luxury with invisible, intuitive control built in.”
For Rolli Shades, the story is also local. Founded in Austin and manufacturing many of its products in Central Texas, the company reflects a broader interest in design that feels personal and connected to the space. As Austin’s residential landscape shifts with time, even the most utilitarian elements of the home are being reconsidered — and the window is no exception.








