Soho House Austin Shares Their Bohemian Cool Aesthetic With the Launch of Soho Home
The Design team discusses bringing global artisans, good vibes and custom interiors to your space
If you’ve been lucky enough to wander the members-only halls of Soho House Austin—or any of the other 41 Soho House locations on three continents—you’ve had the chance to take in the eclectic imagery, bohemian lamps, and imported marble countertops that give the social haven its vintage, lived-in feel. Maybe you’ve even coveted the design details for yourself. And with the launch of the social clubs’ design studio, Soho Home, their enviable interiors could actually be yours.
Soho Home, interior designs by Soho House, debuted its first home collection inspired by bespoke items found in Soho Houses across the globe. Tufted textiles show off vibrant patterns; walnut and oak tables make for welcoming centerpieces; and dalmatian marble bathroom countertops bring a wow factor. If a particular piece screams your name, you can shop items from the collection online, or visit the West Hollywood flagship store. And if you have a grander vision (or particular city’s vibe) in mind, you can hire the Soho Home Design team to outfit your home, office, or retail space from top to bottom. (Members receive 15% off retail prices, plus a free consultation with Soho Home Design.)
Soho Home Design Director James Patmore and Lead Designer Harriet Liley visited the Austin outpost (after stops at Soho Houses in Chicago and Miami) from their home office in London to give an in-person tour of the premises and show off the newly launched collection.
“All the fabrics here are all Soho Home fabrics,” Patmore said as we gazed upon a table displaying swaths of thick, velvety rugs, squares of multicolored marble, and tableware made from Venetian glass. “The print works are by in-house artists who paint all of our artwork for rugs and textiles, and we get them all made in India. We have fantastic marble makers in Portugal who can actually sculpt from big blocks of stone rather than just slab. You can see around the space the classic chandeliers that we have bespoke made.”
At each Soho House location, designers seek to create a “home away from home” that might feel like the abode of a chic local. At the South Congress locale, light linens, loud prints, weathered wood, and artwork made by 72 local artists create a uniquely Texas vibe. The House has three floors with plenty of opportunities to see and be seen. There’s dining and drinks at Club Cecconi’s ($24 house burger, $17 cocktails), a rooftop pool, a luxe cinema screening room, cocktail bar Dante’s HiFi, and 46 bedrooms where members can book short or long stays.
The largest bedroom goes for about $1,500 a night and includes a bronze bathtub, an outdoor terrace, and a large table where eight people can dine, or plan their next IPO launch. The pool—which members join the long wait list for the privilege of using on the weekends—has ice chests at the foot of each cabana and giant vats of Supergoop sunscreen on hand. And, in quintessential Austin style, there’s wraparound outdoor seating for the many who post up on their laptops to enjoy our fair city’s 300 days of sunshine.
For nonmembers who want a bit of the Soho House experience, Dante’s HiFi, inspired by a vinyl listening bar, is open to the public Thursday through Saturday. And you can always apply to be a member—just keep in mind that it might help to have a current member (or five) refer you.
Soho House Austin is located at 1011 S Congress Ave, Suite 100 in Austin, Texas. Learn more about Soho Home online or visit their flagship store, Soho.Home.Studio, at 8540 Melrose Avenue in West Hollywood, California.