Tiff’s Treats and Sprinkles Partner for Snickerdoodle Cupcake Collaboration
To celebrate the launch, Tiff’s Treats flagship store in downtown Austin is all wrapped up in Sprinkles décor
Both companies are headquartered in Austin, making the city an ideal location for this collaboration, which is now available through April 30.
“Austin is such a special market. In a city where our guests love to experiment with food and flavors, being able to bring something new is really exciting,” says Dan Mesches, president and CEO of Sprinkles. “When you combine two iconic brands like Sprinkles and Tiff’s Treats, known for creating the most decadent cupcakes and cookies, you know it’s going to be good.”
The new confection features a Sprinkles cinnamon cupcake with a Tiff’s Treats snickerdoodle crust, topped with cinnamon frosting and crowned with cinnamon sugar dust and a mini snickerdoodle cookie.
The Sprinkles’ Domain NORTHSIDE bakery and Tiff’s Treats’ Austin locations have the delectable dessert mashup ready for in-person customers. The cupcake is also available for delivery by placing an online order through Tiff’s Treats.
Along with the special edition cupcake, Tiff’s Treats’ Austin locations have Sprinkles’ signature red velvet and sprinkle cupcakes available as a part of the collaboration. The cupcakes can be added to any Tiff’s order, and limited quantities of these flavors will be available every day.
Locals and visitors are able to purchase the sweets and celebrate the Tiff’s Treats x Sprinkles launch at the Tiff’s Treats flagship store, located in the heart of Austin, which has been transformed into a dessert-themed wonderland. The shop is decorated with adorable Sprinkles-themed décor, which visitors can view starting today, Feb. 27.
“Both Tiff’s and Sprinkles have the most loyal and supportive fan bases,” says Tiffany Chen, owner and co-founder of Tiff’s Treats. “We wanted the launch of this specialty dessert to not only be a fun community event but to also serve as a thank you to our customers who have helped make our brands a success over the years.”
The Tiff’s Treats Austin flagship store is located at 1806 Nueces St. The location is open from 9 a.m. to 12 a.m. Mondays through Fridays, and 10 a.m. to 12 a.m. Saturdays and Sundays. For more information, visit the Tiff’s Treats website.