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Iconic Makeup Mogul Bobbi Brown Opens Texas-Sized Jones Road Store in Austin

The clean beauty brand will debut its first Texas location on South Congress Ave. on April 17

The Jones Road South Congress store will have exclusives for the Austin location. (Photos courtesy of Jones Road Beauty)
The Jones Road South Congress store will have exclusive merchandise for the Austin location. (Photos courtesy of Jones Road Beauty)

Jones Road, the clean beauty brand founded by iconic makeup artist and entrepreneur Bobbi Brown, is coming to Texas with its largest retail location. On April 17, the brand will officially open the doors to its newest shop at 1714 South Congress Avenue bringing its full product line and exciting in-store experiences.

First look at Jones Road Austin’s SoCo store. (Photos courtesy of Jones Road Beauty)

An Immersive Beauty Experience

The store will feature Jones Road’s full line of clean, high-performance makeup, skincare and beauty tools. Shoppers can also expect Austin-exclusive merchandise and curated limited-edition kits designed by Bobbi Brown herself. With six makeup stations on-site, the space aims to be more than just a retail destination — it’s touted as an immersive beauty experience. Guests can book makeup applications, receive personalized shade-matching and attend live events. The space is also available for private events.

The expansion into Austin comes as Jones Road continues to grow rapidly, both online and offline. In 2024, the company more than doubled its brick-and-mortar footprint.

makeup stations at the Jones Road Austin store
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The Austin location includes six makeup stations. (Photos courtesy of Jones Road Beauty)
Outside the Jones Road Austin location on South Congress.
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Outside the Jones Road Austin location on South Congress. (Photos courtesy of Jones Road Beauty)
A look inside the new Jones Road Austin store.
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A look inside the new Jones Road Austin. (Photos courtesy of Jones Road Beauty)

About Jones Road

Makeup artist Bobbi Brown created Jones Road with the belief that beauty isn’t about more products, but about better ones that are clean and effective. The brand brings decades of expertise into easy-to-use, high-performance formulas designed for all skin types and tones. Noted on the Jones Road website, Brown shares, “What I wanted was the makeup equivalent of a Swiss Army Knife: easy, cool, multi-purpose products that could be used to nail any look, whether it be no-makeup makeup or something with more drama.”

Bobbi Brown and Gloria Steinem in the "I Am Me" YouTube series.
Bobbi Brown chats with Gloria Steinem in the “I Am Me” YouTube series.

The Austin opening follows the recent launch of “I Am Me,” the brand’s first YouTube series, where Bobbi Brown sits down with trailblazing women like Gloria Steinem and Brooke Shields to discuss beauty, confidence and empowerment. Looking ahead, Brown’s memoir, “Still Bobbi,” is set for release in September 2025.

For more information or to book services, email: austin@jonesroadbeauty.com or call 512-300-0551.

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